Phil Goodwin

Independent design studio.

• Run an independent studio focused on product design since 2015 (brand, web, and other creative work in the years prior).
• Contract with companies and agencies of all sizes, from small startups to Yahoo! and Iverson.
• Design, build, and launch my own products & services end to end: Townsite, Headshot Studio, and ImgScraper to name a few.

Design-on-demand delivering agency-quality work at a fraction of the cost.

• Co-founded as a spin-out of Unfold (with its two founders), scaled to $1.2M/year, and sold it to Napkin Inc. in 2025.
• Built the business from the ground up (operations, SOPs, and delivery workflows) and owned the full sales pipeline from outreach to close.
• Stayed hands-on throughout: delivered design work and managed client relationships directly.

Branding, web, and product design agency for top tech companies (clients include Peacock, Merck, and Rumble).

• Started as a product designer, designing products for several clients, including multiple internal and consumer-facing apps for Merck; presented work directly to stakeholders and managed project timelines.
• Promoted to Creative Director of Product, co-leading a product design team that scaled to 10.
• Oversaw product design initiatives for clients including Rumble, Brain.fm, and Wonder Dynamics (acquired by Autodesk).

Custom software development studio.

• Headed product design as the only designer, owning all product and UI/UX work and presenting directly to clients.
• Partnered with up to 13 engineers to take software products from concept through delivery.
• Designed products across retail, entertainment, legal, AI, and real estate, for clients including Furnitureland South, The Design Network, and SecureGive.

SEO & digital marketing agency.

• Designed client websites across the agency's roster of industries.
• Handled the company's internal and brand design needs.

Mortgage-lending fintech (asset verification).

• Built and maintained the brand identity and product visuals.
• Designed the company website and the application/product UIs.
• Designed AccountChek, an asset-verification product white-labeled into the first iteration of Rocket Mortgage.

Apparel & custom-print shop (screen printing, embroidery, fulfillment).

• Designed and maintained the company website and multiple online stores.
• Led all creative across the shop's services, from screen printing and embroidery to specialty printing and fulfillment.
• Built and led the art department, hiring and managing two designers (grew the team from one to three).